Tool #4: Connecting Accounts Online

Here is a slightly more dry topic that applies to anyone looking to get their name out on the web.  I refer to it as “connecting accounts”.  Here are some examples:

My Twitter account knows what videos I’ve “liked” on YouTube and can @mention the creator of the video if he/she is on Twitter.

My WordPress posts automatically show up on Facebook and Twitter right after publishing.

My website has links to my other musings online and a contact email for those wishing to reach me directly.

I don’t claim to be good at networking, but these are small steps that I’ve taken to ensure that my “brand” gets spread across the net.  First, let’s examine the “why”.  Why is this so important?  Why is branching across the web so important to professional development, even to a lowly composer?

Today’s world is increasingly interconnected and changing constantly, and social media and the internet harness this connectivity and change, and present it in a fashion that is accessible to multitudes of people globally.  In order to be a success in terms of business/professional development, in order to connect and create new social interactions, in order to further one’s artistic progress, it is imperative that one connects with the world through social media and the internet.  And with so many free and easily accessible media upon which to sound off, connecting your online accounts can make things simpler and more effective for you.  Here are some examples of the benefits of connecting one’s online accounts:

1.) People know that it is indeed you: the person on one page is the same person on the next page.  The visitors are getting a clear, trustworthy glimpse into your life because the links across your online activities all correspond.  There is no room for error this way; they are getting the real deal.

2.) Updating becomes extremely easy.  An update on WordPress can be published on Facebook and Twitter automatically, without the need to copy, paste, format, and get the shortlink multiple times.  YouTube uploads of your music can trigger tweets with the link to the video.

3.) People have more in-depth knowledge about you.  The types of videos you like on YouTube, the places you frequent on FourSquare, the posts you comment on on Facebook; all of these contribute to your viewers getting a clearer picture.

4.) The services are often complimentary, and this makes it easy and fun.  I don’t have to share my liked videos on YouTube to get comments on Twitter; YouTube and Twitter did it for me seamlessly, and now all my followers can see what I enjoyed and want to share.

(There are of course more benefits, but those are a few for starters.)

There are drawbacks, though.  How much exposure on the web is too much privacy lost?  What happens if you don’t want everything shared?  What if you want to restrict the number of services/media in which you participate?  Fear not, these services and interconnectivites help, but if you don’t have every service available nor all of your media connected, it certainly won’t hurt that much, depending on the kind of name you’re looking to build and the audience you’re going for.  I still recommend doing this as augmentation to your online activities, though.

If you’re interested in doing this interconnectivity of accounts, I recommend finding sites you want to be a part of (eg. Facebook, Soundcloud, Youtube), and finding the ways you can connect them, whether automatically, through links, or by reposting your favorite finds at each site.

What do you think?

Thanks for reading!


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